Step 1 - Elevator Pitch
An elevator pitch is a short description of an idea, product or company that explains the concept so that anyone can understand in a short period of time. This description explains what it does, why it is needed, who it is for and how it will be achieved. Applicants must start their pitch by stating their name, the name of the venture and the amount of money required. Then in approximately two minutes, convey the overall concept.